Mercedes-Benz puts a whole new spin on design
What could 123-year-old automaker Mercedes-Benz have in common with today’s hottest fashion designers? A lot, evidently, as the car company serves as the title sponsor of this year’s Fashion Week in New York City.
At first glace this seems a case of opposites attract, a marriage of gear heads and fashionistas resulting in a week-long spectacle featuring supermodels, celebrities, and high-end couture most common-sense Americans in the heartland just shake their heads at. So what’s the connection? Let’s take a look.
Design
At the heart of it all, design drives both the fashion and automotive industries. While one deals in silks and stays and the other in metal and glass, both industries constantly strive to improve their look, function and appeal through updated and improved design.
Once a rather stodgy symbol of “old money,” Mercedes has now evolved into a sleek, contemporary competitor in the luxury-car market. Offering sedans, wagons, convertibles, coupes, crossovers, and light trucks/SUVs, Mercedes covers all it’s bases to broaden its appeal to a wider audience. Whether it’s the sporty SLK with it’s aerodynamic lines and two-seater spirit or the G-class, a boxy all-terrain vehicle complete with a push-bar, the designers at Mercedes have moved their look into the 21st century.
One thing that hasn’t changed? The iconic Mercedes-Benz logo, a simple three-pointed star set inside a circle. As any designer can tell you, the logo – Lactose’s alligator, Nike’s swoop – is a priceless element, symbolizing your image for generations.
Construction
It doesn’t matter how hot the look is, if the clothes fall apart when you wear them they’re not worth a dime. High-end fashion designers demand flawless execution of their designs, requiring not only the best materials but also the finest craftsmen to bring their pencil-and-paper sketches to life on the runway.
Mercedes has long been known as a quality carmaker, earning top marks in industry surveys through most of its history. Providing safe, reliable, durable automobiles is at the heart of Mercedes reputation.
Lifestyle
Let’s face it: All fashion is not created equal. Chanel’s tailored lines may appeal to some, the sparkle of Bob Mackie to others, and the casual elegance of Ralph Lauren to others still. These wildly differing styles don’t just represent taste; they also represent lifestyles – chic, playful, casual, serious. You aren’t just buying a dress; you’re buying a statement of who you are and how you live.
Where else is this more evident than in the cars we drive? That rusted-out beater with peace signs stenciled on the hood that your 16-year-old bought with his savings is fine – if you’re sixteen. But that look probably isn’t the one you want to sell to your boss (or your girlfriend or your peers). Enter Mercedes, with a fleet of vehicles sure to match the image you’re trying to sell. Rugged? Go for a G-class. Career-driven? Consider an S-class. Family-minded? E-class all the way.
So don’t be fooled; gear heads and fashionistas are more alike than they might realize. Mercedes sure gets it – and splashed their name all over Fashion Week as a result.
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